What is a SteelBook™
As defined by Scanavo, manufacturer of SteelBook™, "A SteelBook™ is the new, innovative, exclusive packaging for high profile music, video & games releases. Steelbook™ consists of a metal exterior and an inner core of plastic with the same dimensions of a standard DVD style case and designed for high volume automated packaging equipment."
Why Choose SteelBook™?
SteelBook™ offers something that the standard plastic case doesn't, Uniqueness. You don't showcase and take as much pride in those plastic cases like a true SteelBook™ Owner. I know, you are saying its just a metal case with the movie in it, but its more than that.
SteelBook™ they can offer various manufacturing techniques on a SteelBook™ can endure. They include these elements:
1) Print
By using high-tech printing techniques, we are able to design and create an almost infinite array of images. We offer print in offset quality using up to 6 colours. Printing on metal creates a premium photographic quality.
2) Lacquering
A combination of matt and glossy lacquers can be used to create special design effects.
3) Embossing
Embossing is a unique way to create extra appeal. While creating an eye-catching, stylish finish it also allows you to further emphasise your company logo, release title etc.(1)
 
pictures courtesy of collectorsedition.org
Where can I purchase a SteelBook™?
SteelBook™ can be purchased at retail in the UK, Germany, Sweden,Japan, Canada and the United States on select titles. While the adaption to blu-ray SteelBooks™ has been slow in the US, DVD SteelBooks™ are widely used as in-store exclusives by FYE and Best Buy and have some universal retail appeal in the discount retailers on select titles including Fox titles and some Anime. Canada remains the closest source of blu-ray SteelBooks™ for North America.
Steelbook™ has become a widely collectible item among movie collectors causing its demand to outpace the supply at record rates. Ebay has become the last resort for collectors to find that missing titles they desire to complete their collection.
Buyer Beware, with every good product comes competition, and from that MetalPak has evolved. While MetalPak is a great product, it lacks the uniqueness and buyer appeal like SteelBooks™ do. Common identifying feature is the Spine:

Heres the SteelBook Spine:
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