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Ameriquest's 'That Killed Him' ad doesn't make people think about mortgages. It was never intended to do that. Instead, the ad uses humor to make a point.
As a woman and her daughter are on their way to the hospital room to visit the girl's father, two doctors reviewing the father's case are having a bit of a fly problem. The younger doctor, in full man-mode, comes to the obvious conclusion. The fly must die. It is, after all, distracting their attention from their patient's care.
Ingenuity is not dead, the room is well stocked, and you guessed it, the defibrillator paddles end up in the doctor's hands. A quick, well-placed zap later the now-crispy fly lands on the patient's chest. Not one to leave a job unfinished, the young doctor leans over for a closer examination of the fly.
His announcement, "that killed him", is of course perfectly timed to match the arrival of the patient's wife and daughter. |
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发表于 2008-7-30 10:55
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发表于 2008-7-30 11:22
